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Harvard Business Online—Marketing Know:How: How Marketing Succeeded (But Still Fails To Impress)

By: John A. Quelch
  • Format:Electronic
  • | Language:English
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Citation

Quelch, John A. "How Marketing Succeeded (But Still Fails To Impress)." Harvard Business Online—Marketing Know:How (blog). February 3, 2009. https://hbr.org/2009/02/how-marketing-succeeded-but-st.

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John A. Quelch

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