Publications
Publications

Harvard Business Online—Marketing Know:How: How General Motors Violated Your Trust

By: John A. Quelch
  • Format:Electronic
  • | Language:English
ShareBar

Citation

Quelch, John A. "How General Motors Violated Your Trust." Harvard Business Online—Marketing Know:How (blog). December 11, 2008. https://hbr.org/2008/12/how-general-motors-violated-yo.

About The Author

John A. Quelch

More Publications

More from the Author