Publications
Publications
- 2008
Harvard Business Online—Marketing Know:How: How Recession Will Accelerate Consumer Downsizing
By: John A. Quelch
Citation
Quelch, John A. "How Recession Will Accelerate Consumer Downsizing." Harvard Business Online—Marketing Know:How (blog). October 15, 2008. https://hbr.org/2008/10/how-recession-will-accelerate.