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  • June 2016 (Revised August 2019)
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Numenta: Inventing and (or) Commercializing AI

By: David B. Yoffie, Liz Kind and David Ben Shimol
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

In March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: Could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was founded in 2005 to expand Hawkins' research on the human brain, with the goal of "reverse engineering the neocortex" and then creating machines based on biological principals. Ultimately, Hawkins believed that Numenta could be a catalyst in creating intelligent machines that would lay the foundation for the next generation of computing with potentially broad ranging commercial opportunities.

Keywords

Artificial Intelligence; Machine Intelligence; Machine Learning; Strategy; Business Model; Entrepreneurship; Information; Technological Innovation; Research; Research and Development; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Commercialization; AI and Machine Learning

Citation

Yoffie, David B., Liz Kind, and David Ben Shimol. "Numenta: Inventing and (or) Commercializing AI." Harvard Business School Case 716-469, June 2016. (Revised August 2019.)
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About The Author

David B. Yoffie

Strategy
→More Publications

Related Work

    • March 2017
    • Faculty Research

    Donna Dubinsky, Numenta and Artificial Intelligence

    By: David B. Yoffie
    • March 2019
    • Faculty Research

    Numenta: Inventing and (or) Commercializing AI

    By: David B. Yoffie
    • June 2016 (Revised August 2019)
    • Faculty Research

    Numenta: Inventing and (or) Commercializing AI

    By: David B. Yoffie, Liz Kind and David Ben Shimol
Related Work
  • Donna Dubinsky, Numenta and Artificial Intelligence By: David B. Yoffie
  • Numenta: Inventing and (or) Commercializing AI By: David B. Yoffie
  • Numenta: Inventing and (or) Commercializing AI By: David B. Yoffie, Liz Kind and David Ben Shimol
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