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Harvard Business Online—Marketing Know:How: How Negative Advertising Works (And When it Doesn't)

By: John A. Quelch
  • Format:Electronic
  • | Language:English
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Citation

Quelch, John A. "How Negative Advertising Works (And When it Doesn't)." Harvard Business Online—Marketing Know:How (blog). May 12, 2008. https://hbr.org/2008/05/how-negative-advertising-works.

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John A. Quelch

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