Publications
Publications
- 2008
Harvard Business Online—Marketing Know:How: How to Penetrate the US Market
By: John A. Quelch
Citation
Quelch, John A. "How to Penetrate the US Market." Harvard Business Online—Marketing Know:How (blog). March 31, 2008. https://hbr.org/2008/03/how-to-penetrate-the-us-market.