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Harvard Business Online—Marketing Know:How: How to Control the Middle of the Market

By: John A. Quelch
  • Format:Electronic
  • | Language:English
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Citation

Quelch, John A. "How to Control the Middle of the Market." Harvard Business Online—Marketing Know:How (blog). March 10, 2008. https://hbr.org/2008/03/how-to-control-midfield.

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John A. Quelch

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