Publications
Publications
- 2007
Harvard Business Online—Marketing Know:How: How To Avoid the Commodity Trap
By: John A. Quelch
Citation
Quelch, John A. "How To Avoid the Commodity Trap." Harvard Business Online—Marketing Know:How (blog). December 13, 2007. https://hbr.org/2007/12/how-to-avoid-the-commodity-tra.