Publications
Publications
- 2007
Harvard Business Online—Marketing Know:How: How To Build a B2B Brand
By: John A. Quelch
Citation
Quelch, John A. "How To Build a B2B Brand." Harvard Business Online—Marketing Know:How (blog). Harvard Business Online—Marketing Know:How. November 20, 2007. https://hbr.org/2007/11/how-to-build-a-b2b-brand-1.