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Harvard Business Online—Marketing Know:How: How to Be a Customer

By: John A. Quelch
  • Format:Electronic
  • | Language:English
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Citation

Quelch, John A. "How to Be a Customer." Harvard Business Online—Marketing Know:How (blog). September 18, 2007. http://hbswk.hbs.edu/item/how-to-be-a-customer.

About The Author

John A. Quelch

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