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Betfair (C)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

Prompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model.

Keywords

Betfair; Exchange; Betting; Betting Markets; Diversification; Market Design; Business Model; Entertainment and Recreation Industry; Europe

Citation

Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (C)." Harvard Business School Supplement 717-518, May 2017.

About The Author

Ramon Casadesus-Masanell

Strategy
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