Publications
Publications
- June 2016
- HBS Case Collection
The Redevelopment of Palazzo Tornabuoni (B)
By: Sid Yog, Arthur I Segel and Ricardo Andrade
Abstract
On December 16, 2010, Byrne Murphy received a call from his Italian partner at Fingen Group. The recently renovated Palazzo Tornabuoni, an iconic 15th century palace in the heart of Florence, Italy, had been seized by the local police. While Murphy tries to understand the reasons behind the seizure and figures out a strategy to accommodate guests flying in for holidays, he wonders if he and partners have chosen the right redevelopment option for the palace.
Keywords
Palazzo Tornabuoni; Private Residence Club; Florence; Italy; Timeshare; Fractional Ownership; Property; Real Estate Industry; Italy; Europe
Citation
Yog, Sid, Arthur I Segel, and Ricardo Andrade. "The Redevelopment of Palazzo Tornabuoni (B)." Harvard Business School Case 216-070, June 2016.