Publications
Publications
  • September 2008
  • Article
  • HBS Alumni Bulletin

Negative Ad Power

By: John A. Quelch and Katherine E. Jocz
  • Format:Print
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Citation

Quelch, John A., and Katherine E. Jocz. "Negative Ad Power." HBS Alumni Bulletin 84, no. 3 (September 2008): 47.

About The Author

John A. Quelch

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