Publications
Publications
  • December 2004
  • Article
  • Criticaleye

Politics Meets Marketing In America's Presidential Race

By: John A. Quelch and Katherine E. Jocz
  • Format:Electronic
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Citation

Quelch, John A., and Katherine E. Jocz. "Politics Meets Marketing In America's Presidential Race." Criticaleye (December 2004).

About The Author

John A. Quelch

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