Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

Geoffrey  Jones; Andrew  Spadafora

Working Paper | HBS Working Paper Series | 2016

Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

by Geoffrey Jones and Andrew Spadafora

Abstract

Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a natural resource endowment explanation. The paper argues that the ecotourism industry was a co-creation of the public, private, and tertiary sectors. While the role of the government and conservation NGOs is acknowledged in the existing literature, this study draws attention to the critical role of small entrepreneurs. Making extensive use of oral history, this working paper demonstrates the role of tour companies in drawing affluent Western ecotourists to the country, as well as profiling the creators of ecolodges and other forms of accommodation in providing them with a place to stay. These entrepreneurs, many of them expatriate Americans, helped ensure that formally protected areas remained sustainable parks and reserves by providing revenues, conservation education to tourists, and community development and jobs. Clustering created positive externalities for new entrepreneurs to enter the industry who could also learn from knowledge spillovers. There were downsides to the new industry, however. The creation of the national image of a natural paradise enabled many businesses that were not environmentally sustainable to free-ride on the green image. Even values-driven ecotourism entrepreneurs faced questions about their impact as they expanded the scale of their operations. While scaling was a sign of success and delivered many benefits to Costa Rica, there were distinct drawbacks from a sustainability perspective.

Keywords: tourism; Latin America; business history; sustainable strategy; sustainability; nonprofit; entrepreneurs; environment; Entrepreneurship; History; Environmental Sustainability; Tourism Industry; Costa Rica;

Language: English

Format: Print

58 pages

SSRN Read Now

Citation:

Jones, Geoffrey, and Andrew Spadafora. "Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica." Harvard Business School Working Paper, No. 16-136, June 2016.

The case is concerned with Elia Nuqul, the founder of Jordanian-based Nuqul Brothers, a large diversified business group. It shows how Nuqul, a Christian Palestinian whose family was forced to flee to Jordan after the creation of Israel in 1948, built a business in his new home, first in trading and later in consumer products such as hygienic paper manufacturing. The case shows the challenges of building such an entrepreneurial business in a developing region with high political instability. The case is positioned within the wider context of the regional conflict in Palestine and Israel, and it provides a vehicle for exploring the role and responsibility of entrepreneurs, if any, in such conflicts.

Case | HBS Case Collection | April 2018 (Revised April 2020)

Coco Chanel: From Fashion Icon to Nazi Agent

Geoffrey Jones and Emily Grandjean

This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and romantic partners to build her fashion business and legendary luxury brand based on understated elegance. Chanel’s famous “little black dress” was accompanied by many other innovations including the use of jersey as material for daytime clothing and her development of the Chanel No. 5 perfume. The case pays close attention to the importance of Chanel’s networks among the cultural elite and European high society. It explores how she embraced the rise of Anti-Semitism among many members of the upper class at that time. During World War II, Chanel lived in the Ritz Hotel in Paris in occupied France, where she entered into a romantic relationship with a high-ranking German intelligence officer. Subsequently, Chanel herself became an intelligence operative for the Nazis. The case ends with Chanel in Switzerland in 1945 after she departed France following the Liberation of Paris by Allied forces. This case can be used to explore multiple issues including creating and building an iconic fashion brand, entrepreneurship, and ethical responsibility of business.

Keywords: Business History; Biography; Entrepreneurship; Relationships; Brands and Branding; Ethics; Fashion Industry; Apparel and Accessories Industry;

Citation:

Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised April 2020.) View Details

Cite View Details Educators Purchase

Examines the career of Ernesto Tornquist, a cosmopolitan financier considered to be the most significant entrepreneur in Argentina at the end of the 19th century. Tornquist created a diversified business group, linked to the political elite, which integrated Argentina into the trading and financial networks of the first global economy. Provides an opportunity to understand why Argentina was such a successful economy at this time, and to debate whether its very success laid the basis for the country's subsequent poor economic performance.

Faculty & Research

Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

Abstract

Citation:

About the Author

More from the Author