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• Case | HBS Case Collection | November 2017

  Project Moab at Hulu

  C. Fritz Foley and James Weber

  In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programing and earned significant revenues from advertising revenues. This choice had strategic implications and required formulating a view on how the video on demand industry would evolve. It also had value implications that can be analyzed in a subscriber valuation model. The owners of Hulu, which included Disney and Fox, would ultimately need to approve whatever decision was made.

  Keywords: Media and Broadcasting Industry; video on demand; subscriber models; Media; Business Model; Decision Choices and Conditions; Media and Broadcasting Industry; Entertainment and Recreation Industry; United States;

  Citation:

  Foley, C. Fritz, and James Weber. "Project Moab at Hulu." Harvard Business School Case 218-050, November 2017.  View Details

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• Case | HBS Case Collection | October 2017

  The Transformation of Microsoft

  C. Fritz Foley, E. Scott Mayfield and F. Katelynn Boland

  In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities involved a shift from perpetual licensing to subscription sales. Whatever choices are made must be articulated to investors and employees.

  Keywords: transformation; corporate finance; Growth; Corporate Finance; Valuation; Growth Management; Communication Strategy; Information Technology Industry; Computer Industry; United States;

  Citation:

  Foley, C. Fritz, E. Scott Mayfield, and F. Katelynn Boland. "The Transformation of Microsoft." Harvard Business School Case 218-048, October 2017.  View Details

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• Case | HBS Case Collection | July 2017 (Revised September 2017)

  GM's Capital Allocation Framework

  C. Fritz Foley, F. Katelynn Boland and Michael Lemm

  In March of 2015, General Motors announced the details of a newly established capital allocation framework. This framework provided a target for return on invested capital, guidelines for capital structure choices, and policies related to payouts. Senior managers face questions about how these policies should be implemented and what impact they might have.

  Keywords: capital budgeting; capital structure; performance metrics; Capital Budgeting; Capital Structure; Performance Evaluation; Measurement and Metrics; Auto Industry; Transportation Industry; United States;

  Citation:

  Foley, C. Fritz, F. Katelynn Boland, and Michael Lemm. "GM's Capital Allocation Framework." Harvard Business School Case 218-026, July 2017. (Revised September 2017.)  View Details

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