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  • June 2016 (Revised December 2017)
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Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

Google’s founders wrote “10 Things We Know to Be True,” a document detailing founding principles and values, early in the company’s life. As the company expanded, added business units, and changed its name to Alphabet, were these principles and values still valid and relevant? If not, how should they be changed?

Keywords

Technology; Strategy; Organizational Design; Technology Industry

Citation

Simons, Robert, and Annelena Lobb. "Google to Alphabet: Ten Things We Know to Be True." Harvard Business School Case 116-029, June 2016. (Revised December 2017.)
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About The Author

Robert Simons

Accounting and Management
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Related Work

    • June 2016 (Revised June 2017)
    • Faculty Research

    Google to Alphabet: Two Job Opportunities

    By: Robert Simons and Annelena Lobb
    • January 2017
    • Faculty Research

    Google to Alphabet: Ten Things We Know to Be True

    By: Robert Simons and Annelena Lobb
    • June 2016 (Revised December 2017)
    • Faculty Research

    Google to Alphabet: Ten Things We Know to Be True

    By: Robert Simons and Annelena Lobb
Related Work
  • Google to Alphabet: Two Job Opportunities By: Robert Simons and Annelena Lobb
  • Google to Alphabet: Ten Things We Know to Be True By: Robert Simons and Annelena Lobb
  • Google to Alphabet: Ten Things We Know to Be True By: Robert Simons and Annelena Lobb
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