June 2016 (Revised December 2017)
Case
HBS Case Collection

Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb

Format:Print
| Language:English
| Pages:20

Abstract

Google’s founders wrote “10 Things We Know to Be True,” a document detailing founding principles and values, early in the company’s life. As the company expanded, added business units, and changed its name to Alphabet, were these principles and values still valid and relevant? If not, how should they be changed?

Keywords

Technology; Strategy; Organizational Design; Technology Industry

Citation

Simons, Robert, and Annelena Lobb. "Google to Alphabet: Ten Things We Know to Be True." Harvard Business School Case 116-029, June 2016. (Revised December 2017.)