Notes on Developing a Strategy and Designing a Company

The practice and teaching of business strategy today exist largely as a set of alternative views and frameworks not entirely connected to one another. These notes contribute an integrated sequence of steps for creating or evaluating a strategy and associated company design. These notes also draw clear lines from these things to quantitative and evidence-based evaluation of enterprise performance and to financial valuation. The approach is generalizable to any modern industry and integrates existing well-known frameworks. The materials are consistent with what is known from modern graduate school training and are geared to practical use by managers or teaching by instructors of MBAs and executive MBAs.