Publications
Publications
- May 2017
- HBS Case Collection
Betfair (B)
By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Abstract
Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
Keywords
Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe
Citation
Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.