The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?

Christopher  Marquis; Michael W. Toffel; Yanhua  Zhou

Article | Work In Progress (American Sociological Association blog) | March 22, 2016

The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?

by Christopher Marquis, Michael W. Toffel and Yanhua Zhou

Abstract

This article is a layman summary of "Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing," published in Organization Science 27, no. 2 (March–April 2016): 483–504.

Keywords: reporting; environmental performance; environmental sustainability; civil society; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Civil Society or Community; Environmental Sustainability;

Format: Electronic

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Citation:

Marquis, Christopher, Michael W. Toffel, and Yanhua Zhou. "The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?" Work In Progress (American Sociological Association blog) (March 22, 2016). (Reprinted as Environmental disclosure: corporate accountability or greenwashing?” LSE Business Review, June 9, 2016.)

This spreadsheet supplement accompanies 617-010 United Airlines: More Out-and-Back Flying? and is intended to provide students with an opportunity to apply analysis concepts with real operational data.

This case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on-time performance. As one of the world's largest airlines, United had a very large fleet and hub-and-spoke network that provided passengers with a wide range of destination choices, but as with any complex system unless everything ran perfectly all the time, it inevitably faced cascading delays and missed passenger connection problems. While out-and-back routing tended to isolate operational issues, more traditional linear routings tended to offer high equipment utilization. The case offers students an opportunity to examine the effects of variability on different routing strategies.

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The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?

Abstract

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