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  • May 2016
  • Case
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Seaside Organics

By: Howard H. Stevenson and Alisa Zalosh
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance her naturally energetic, hands-on approach with the changing needs of a large company. Students discuss the differences between running a growing startup versus a mature organization, and the tensions that can result between entrepreneurs and the managers tasked with running their organizations.

Keywords

Business Growth and Maturation; Organizational Structure; Personal Development and Career; Entrepreneurship; Personal Characteristics; Business Startups; Business Strategy; Conflict and Resolution; Agriculture and Agribusiness Industry

Citation

Stevenson, Howard H., and Alisa Zalosh. "Seaside Organics." Harvard Business School Brief Case 916-526, May 2016.
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About The Author

Howard H. Stevenson

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Related Work

    • May 2016
    • Faculty Research

    Seaside Organics (Brief Case)

    By: Howard H. Stevenson and Alisa Zalosh
Related Work
  • Seaside Organics (Brief Case) By: Howard H. Stevenson and Alisa Zalosh
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