Publications
Publications
- May 2016 (Revised October 2016)
- HBS Case Collection
Agricultural Revolution without a Land Revolution: the Megafarms of CP Group
By: William C. Kirby and Nancy Hua Dai
Abstract
This case describes the megafarm model launched by the CP group as part of their efforts to ensure the safety and quality of their supply chain of agricultural products (particularly, eggs) in China while also promoting the welfare of Chinese farmers. This model was developed in close partnership with the local government, and received financing support from a local bank. The case asks students to discuss the potential for scaling this model across China.
Keywords
China; Poultry; Public-private Partnership; Animal-Based Agribusiness; Family Business; Agriculture and Agribusiness Industry; China
Citation
Kirby, William C., and Nancy Hua Dai. "Agricultural Revolution without a Land Revolution: the Megafarms of CP Group." Harvard Business School Case 316-150, May 2016. (Revised October 2016.)