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  • April 2016 (Revised November 2017)
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InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in China, he wonders if the product will be as successful as InMobi anticipates.

Keywords

Mobile App; Advertising; India; Software; Globalization; Online Advertising; Advertising Industry; China; India

Citation

Gupta, Sunil, and Saloni Chaturvedi. "InMobi: Reimagining Mobile Advertising." Harvard Business School Case 516-030, April 2016. (Revised November 2017.)
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About The Author

Sunil Gupta

Marketing
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Related Work

    • April 2016 (Revised November 2017)
    • Faculty Research

    InMobi: Reimagining Mobile Advertising

    By: Sunil Gupta and Saloni Chaturvedi
Related Work
  • InMobi: Reimagining Mobile Advertising By: Sunil Gupta and Saloni Chaturvedi
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