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  • May 2016 (Revised November 2018)
  • Supplement
  • HBS Case Collection

Moleskine (B)

By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out.

Keywords

Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Organization Change And Adaptation; Culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry

Citation

Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (B)." Harvard Business School Supplement 716-464, May 2016. (Revised November 2018.)
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About The Authors

Ryan L. Raffaelli

Organizational Behavior
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Raffaella Sadun

Strategy
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Related Work

    • May 2016 (Revised November 2018)
    • Faculty Research

    Moleskine (B)

    By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
    • December 2018 (Revised July 2020)
    • Faculty Research

    Moleskine (A) and (B)

    By: Ryan Raffaelli
    • June 2020
    • Faculty Research

    Moleskine (B): Maria Sebregondi and Arrigo Berni Video Supplements

    By: Ryan Raffaelli and Raffaella Sadun
Related Work
  • Moleskine (B) By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
  • Moleskine (A) and (B) By: Ryan Raffaelli
  • Moleskine (B): Maria Sebregondi and Arrigo Berni Video Supplements By: Ryan Raffaelli and Raffaella Sadun
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