Related Work

1. Supplement | HBS Case Collection | May 2016 (Revised November 2018)

   Moleskine (B)

   Ryan Raffaelli, Raffaella Sadun and Kathy Qu

   This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out.

   Keywords: Creative Industries; brand building; Digital Innovation; digital services and strategy; process improvement; Organization change and adaptation; culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry;

   Citation:

   Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (B)." Harvard Business School Supplement 716-464, May 2016. (Revised November 2018.)  View Details

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2. Teaching Note | HBS Case Collection | December 2018 (Revised July 2020)

   Moleskine (A) and (B)

   Ryan Raffaelli

   Teaching Note for HBS Nos. 716-407, 716-464, and 420-714.

   Citation:

   Raffaelli, Ryan. "Moleskine (A) and (B)." Harvard Business School Teaching Note 419-061, December 2018. (Revised July 2020.)  View Details

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3. Case | HBS Case Collection | April 2016 (Revised March 2019)

   Moleskine (A)

   Ryan Raffaelli, Raffaella Sadun and Kathy Qu

   Describes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the company from a founder-led company to a professionally managed firm by expanding into new geographies, product categories, and distribution channels. They have also recently developed several strategic partnerships with Silicon Valley firms to expand into an array of digital products. However, after going public, stock prices continue to fluctuate below analysts' expectations, raising concerns about whether the company has grown too quickly. The leaders must now decide how to expand the firm's capabilities while continuing to preserve its organizational identity and creative culture.

   Keywords: Creative Industries; brand building; Digital Innovation; digital services and strategy; process improvement; culture; Identity Construction; innovation; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Organizational Culture; Innovation Strategy; Consumer Products Industry;

   Citation:

   Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (A)." Harvard Business School Case 716-407, April 2016. (Revised March 2019.)  View Details

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