Publications
Publications
- 2012
- Handbook of Marketing Strategy
Marketing and Democracy
By: John A. Quelch and Katherine E. Jocz
Citation
Quelch, John A., and Katherine E. Jocz. "Marketing and Democracy." In Handbook of Marketing Strategy, edited by Venkatesh Shankar and Gregory S. Carpenter. Cheltenham, UK: Edward Elgar Publishing, 2012.