Publications
Publications
  • 2012
  • Chapter
  • Handbook of Marketing Strategy

Marketing and Democracy

By: John A. Quelch and Katherine E. Jocz
  • Format:Print
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Citation

Quelch, John A., and Katherine E. Jocz. "Marketing and Democracy." In Handbook of Marketing Strategy, edited by Venkatesh Shankar and Gregory S. Carpenter. Cheltenham, UK: Edward Elgar Publishing, 2012.

About The Author

John A. Quelch

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