Publications
Publications
  • Fall 2010
  • Article
  • Journal of Public Policy & Marketing

Government Adoption of Sales Promotions: An Initial Appraisal

By: John A. Quelch and Katherine E. Jocz
  • Format:Print
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Citation

Quelch, John A., and Katherine E. Jocz. "Government Adoption of Sales Promotions: An Initial Appraisal." Journal of Public Policy & Marketing 29, no. 2 (Fall 2010): 189–203.

About The Author

John A. Quelch

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