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• Case | HBS Case Collection | January 2019

  SoundCloud: Subscription Streaming?

  Ashish Nanda, Eric Van den Steen, Andy Wu, Jeffrey Boyar and Bonnie Bennett Slater

  Established in 2007, by early 2014 SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists. Yet, its founders were questioning the robustness of the firm’s current focus on serving as a lab for emerging musical artists. They were wondering if the firm should instead enter the booming mainstream music streaming market.

  Keywords: audio; recording; artist; music; music downloads; streaming; radio; subscription; subscription model; mainstream; Growth; lawsuit; licensing; customers; platform; Pivot; Music Entertainment; Strategy; Leadership; Business Model; Decision Making; Advertising; Music Industry; Europe; Germany; Sweden; United States;

  Citation:

  Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019.  View Details

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• Article | Strategy Science

  The Strategy in Competitive Interactions

  Eric J. Van den Steen

  This paper reviews, discusses, and expands the “core guidance” definition of strategy as “the smallest set of choices to optimally guide (or force) other choices.” It first discusses what this definition contributes to the existing proposed definitions. It then considers the extension of this definition to the context of competitive interactions: whether the definition makes sense in that context and what it implies for decisions to be strategic in such context. As part of this analysis, it also uses the definition to explore a new issue: why quantity-based competitive moves might be more strategic than price-based moves.

  Keywords: strategy formulation; strategy definition; Strategy; Competition; Analysis; Competitive Strategy; Decision Making;

  Citation:

  Van den Steen, Eric J. "The Strategy in Competitive Interactions." Strategy Science 3, no. 4 (December 2018): 574–591.  View Details

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• Case | HBS Case Collection | January 2017 (Revised November 2018)

  Navistar International: Competing Against PACCAR

  Benjamin Esty, Eric Van den Steen and Jeffrey Boyar

  In 2013, Navistar was in the midst of a deep crisis, having lost a third of its market share over the previous three years. Bill Kozek, the new president of Navistar North America Truck and Sales division needs to develop his division’s strategy as part of the company’s turnaround. What should his priorities be and where should he focus the company?

  Keywords: Business Strategy; Alignment; Competitive Advantage; Segmentation; Transportation Industry; Motorcycle Industry;

  Citation:

  Esty, Benjamin, Eric Van den Steen, and Jeffrey Boyar. "Navistar International: Competing Against PACCAR." Harvard Business School Case 717-452, January 2017. (Revised November 2018.)  View Details

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