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• Case | HBS Case Collection | March 2014 (Revised March 2018)

  Red Bull (A)

  Eric Van den Steen and Carin-Isabel Knoop

  Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed it in volume. The case considers judo strategy both from the perspective of a small player (when up-start Red Bull faces Coke, Pepsi, and Bud) and as a large player (when market leader Red Bull faces up-start Monster).

  Keywords: Judo strategy; Judo economics; sustainable competitive advantage; imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States;

  Citation:

  Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)  View Details

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• Case | HBS Case Collection | August 2016 (Revised March 2018)

  Videojet (A)

  Raffaella Sadun, Bharat Anand and Eric Van den Steen

  In 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high-tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet team had used the managerial processes of the Danaher Business System (DBS). Was the failure of the new printer a sign that the DBS was fundamentally inadequate for product development projects? Or was the failure instead a symptom that the Videojet team had not properly adopted the DBS? What should Purse do to correct the course of the company?

  Keywords: Managerial Processes; conglomerates; diversification; relational contracts; Corporate Strategy; Business Conglomerates; Diversification; Management Practices and Processes; Strategy; Manufacturing Industry; United States;

  Citation:

  Sadun, Raffaella, Bharat Anand, and Eric Van den Steen. "Videojet (A)." Harvard Business School Case 717-403, August 2016. (Revised March 2018.)  View Details

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• Case | HBS Case Collection | February 2018

  Stealing Time: America's Disruption of the Swiss Watch Industry

  Eric Van den Steen and Aaron Stark

  After years of growth, the Swiss watch industry faced an existential crisis. Exports to the U.S., their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products. The Swiss had to figure out how to respond. No matter the outcome, the year 1876 would prove to be pivotal.

  Keywords: Business Strategy; Disruption; Change Management; United States; Switzerland;

  Citation:

  Van den Steen, Eric, and Aaron Stark. "Stealing Time: America's Disruption of the Swiss Watch Industry." Harvard Business School Case 718-500, February 2018.  View Details

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