Publications
Publications
- 2011
UFIDA (E) (TN)
By: F. Warren McFarlan, Donghong Li and Lijuan Liu
Abstract
In 2004, China's largest management software provider UFIDA began internationalization. In the subsequent 6 years, UFIDA entered Hong Kong, Singapore, Japan, Thailand, Vietnam and other overseas Asian markets. Nonetheless, UFIDA's overseas business footprint was still very limited, with overseas revenue only accounting for 0.43% of UFIDA's total sales in 2009. In the later part of 2009, UFIDA outlined their new Three-Year Plan for 2010-2012. In this Plan, internationalization was a focal point of the UFIDA strategy. In the coming 3 years, UFIDA would drastically increase the proportion of revenues from overseas sales, reaching 10% within 5 years, and 25% within 10 years. This case study highlights UFIDA's launch of their 2010–2012 internationalization strategy.
Keywords
Computer Software; Corporate Strategy; Emerging Markets; Globalization; China; Applications and Software; China
Citation
McFarlan, F. Warren, Donghong Li, and Lijuan Liu. "UFIDA (E) (TN)." Tsinghua University Teaching Note, 2011.