UFIDA (A) (TN)

By: F. Warren McFarlan, Bin Yang and E. Chen

Format:Print
| Language:English

Abstract

The five-case UFIDA series is about China's largest supplier of management/ERP software, its 20-year evolution, and current strategic challenges. The (A) case is the cornerstone of the series. It introduces the company's history, strategic turning points, current market position and competition. It is a standalone case that may be used in a strategy course. It may also be used to highlight the interaction between strategic competitors within an industry. In this situation, subsequent classes would be devoted to the Kingdee and Beyondsoft cases. It may be paired with the UFIDA (B) case to add a focus on people and their values. It may be used in an accounting and control course, paired with the UFIDA (C) case, to illustrate the evolution of planning and budgeting systems. It may be used in a finance course, accompanied by the UFIDA (D) case, which highlights the critical role of capital markets and finance in a growing company. Finally, it can be used in an international course with the UFIDA (E) case to focus on the special international expansion issues of a Chinese firm.