Publications
Publications
- March 2016 (Revised October 2017)
- HBS Case Collection
Salesforce.com vs. Siebel (Abridged)
By: David B. Yoffie
Abstract
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to compete with salesforce.com.
Keywords
Citation
Yoffie, David B. "Salesforce.com vs. Siebel (Abridged)." Harvard Business School Case 716-454, March 2016. (Revised October 2017.)