Publications
Publications
- March 2016 (Revised August 2022)
- HBS Case Collection
Fair & Lovely vs. Dark is Beautiful
By: Rohit Deshpande and Saloni Chaturvedi
Abstract
Women of Worth (WOW) is an organization that seeks to empower women through training and workshops. The organization has also fought against discrimination based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire to have fair skin. The sale of fairness creams continues to contribute to over 50% of the facial care market. Given this, what should WOW do to fight skin-color based discrimination?
Keywords
Citation
Deshpande, Rohit, and Saloni Chaturvedi. "Fair & Lovely vs. Dark is Beautiful." Harvard Business School Case 516-079, March 2016. (Revised August 2022.)