Lotus F1 Team

Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and ultra-competitive environment, where winning races can come down to split seconds. The case explores all elements of their high performance system: strategy, innovation, leadership, technology, engineering, and operations. Emphasis is placed on the interplay of these elements and how they confer competitive advantage to teams. Management dilemmas that are explored: retention of high performing individuals, response to disruptive technological changes, and regulatory design in competitive environments.