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  • March 2016 (Revised April 2017)
  • Teaching Note
  • HBS Case Collection

Bridj and the Business of Urban Mobility (A): Introducing a New Model

By: Rosabeth Moss Kanter and Jonathan Cohen
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting an entrenched industry, stress the importance of identifying stakeholders and building a network from the start, offer strategies and tactics for dealing with resistance, and discuss the rationale for obeying current laws and regulations even when they don’t necessarily apply to disruptive startups for whom rules have not yet been written.

Keywords

Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Business Startups; Transportation; Business and Government Relations; Transportation Industry; United States

Citation

Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (A): Introducing a New Model." Harvard Business School Teaching Note 316-155, March 2016. (Revised April 2017.)
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • March 2016 (Revised April 2017)
    • Faculty Research

    Bridj and the Business of Urban Mobility (A): Introducing a New Model

    By: Rosabeth Moss Kanter and Jonathan Cohen
Related Work
  • Bridj and the Business of Urban Mobility (A): Introducing a New Model By: Rosabeth Moss Kanter and Jonathan Cohen
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