Bridj and the Business of Urban Mobility (A): Introducing a New Model

This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting an entrenched industry, stress the importance of identifying stakeholders and building a network from the start, offer strategies and tactics for dealing with resistance, and discuss the rationale for obeying current laws and regulations even when they don’t necessarily apply to disruptive startups for whom rules have not yet been written.