Jibo: A Social Robot for the Home

Jeffrey J. Bussgang; Christine  Snively

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Teaching Plan | HBS Case Collection | March 2016

Jibo: A Social Robot for the Home

by Jeffrey J. Bussgang and Christine Snively

Language: English

Format: Print

8 pages

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Citation:

Bussgang, Jeffrey J., and Christine Snively. "Jibo: A Social Robot for the Home." Harvard Business School Teaching Plan 816-084, March 2016.

About the Author

Jeffrey J. Bussgang

Senior Lecturer of Business Administration

Entrepreneurial Management

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Case | HBS Case Collection | January 2017 (Revised March 2020)

Fitbit

Regina E. Herzlinger, Christine Snively and Sarah Mehta

In 2016, Fitbit remained the world’s leading producer of activity trackers—an increasingly crowded space—with over 21 million units sold that year. Fitbit’s suite of products allowed users to track the number of steps taken, calories burned, and heart rate activity. Fitbit devices were marketed to individual consumers as well as corporate wellness programs and employers. Though Fitbit was primarily focused on wellness, should management consider evolving into a chronic disease management company?

Keywords: health care and treatment; technology; Health Care and Treatment; Hardware; Technology; Health Testing and Trials; Health Industry;

Citation:
Herzlinger, Regina E., Christine Snively, and Sarah Mehta. "Fitbit." Harvard Business School Case 317-007, January 2017. (Revised March 2020.) View Details

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Case | HBS Case Collection | January 2017 (Revised December 2019)

Delivering the Goods at Shippo

Jeffrey J. Bussgang, Jeffrey F. Rayport and Olivia Hull

Laura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo’s e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm’s developer friendly product, an API that allows large enterprise customers to automate their shipping needs, had initially been slow until one customer single handedly tripled the API label volume in late August. Now in November 2014, with nine months of runway remaining, Behrens Wu must decide where to direct the company’s limited resources. Should Shippo stay focused on the app while raising the next round of funding, pivot to an API-focused strategy, or pursue both products?

Keywords: application program interface; API; API strategy; customer cohorts; churn; retention; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Valuation; Shipping Industry; Technology Industry; Retail Industry; San Francisco; California; United States;

Citation:
Bussgang, Jeffrey J., Jeffrey F. Rayport, and Olivia Hull. "Delivering the Goods at Shippo." Harvard Business School Case 817-065, January 2017. (Revised December 2019.) View Details

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Teaching Note | HBS Case Collection | November 2019

Bigbelly

Mitchell Weiss, Christine Snively and Sarah Mehta

Teaching Note for HBS No. 816-005.

Citation:
Weiss, Mitchell, Christine Snively, and Sarah Mehta. "Bigbelly." Harvard Business School Teaching Note 820-064, November 2019. View Details

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Jibo: A Social Robot for the Home

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