Publications
Publications
- March 2016 (Revised March 2022)
- HBS Case Collection
Evive Health and Workplace Influenza Vaccinations
By: John Beshears
Abstract
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health behaviors. This case follows Prashant Srivastava, Evive's Chief Operating Officer, and Jennifer Lindner, Evive's Creative Director, as they design a messaging strategy for promoting influenza vaccination at the free workplace clinics of a large utility company.
Keywords
Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
Citation
Beshears, John. "Evive Health and Workplace Influenza Vaccinations." Harvard Business School Teaching Note 916-049, March 2016. (Revised March 2022.)