Beyondsoft Co., Ltd. (B)

By: F. Warren McFarlan, Donghong Li and Hong Zhang

Format:Print
| Language:English

Abstract

The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the market environment faced by the company, competitive power of major rivalry players and Beyondsoft's own resources and capabilities, as well as the future objectives set by President Ben Wang for the company. The focus was put on the development strategy Beyondsoft should choose in the next 3-5 years, given its actual external business environment and internal business conditions. This case is an extension of case (A), focusing on the strategic path of Beyondsoft during 2010-2011, the market environment at the new historical moment faced by the company in early 2012, when Beyondsoft did its IPO, including the situations of major competitors and Beyondsoft's own resources and capabilities, as well as its business adjustments and future objectives designed by Ben Wang and his top management team.