Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • March 2016
  • Teaching Note
  • HBS Case Collection

Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B)

By: John Beshears
  • Format:Print
  • | Language:English
  • | Pages:20
ShareBar

Abstract

The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. The case associated with this teaching note follows Bob Nease, chief scientist at Express Scripts, as he considers methods to promote home delivery of prescription drugs by mail—a process proven to lower prescription fill error rates, increase cost savings, and improve medication adherence. The teaching note explains how an instructor can use the case to lead a discussion regarding the use of behavioral economics ideas, especially the principles of choice architecture, to change the behavior of large groups of people at low cost.

Keywords

Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; Pbm; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices And Conditions; Consumer Behavior; Distribution Channels; Health Care And Treatment; Service Industry; Pharmaceutical Industry

Citation

Beshears, John. "Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B)." Harvard Business School Teaching Note 916-047, March 2016.
  • Purchase

About The Author

John Beshears

Negotiation, Organizations & Markets
→More Publications

More from the Author

    • November 2020
    • Faculty Research

    Social Salary Setting at Spiber

    By: Ashley Whillans and John Beshears
    • Organizational Behavior and Human Decision Processes

    Nudging: Progress to Date and Future Directions

    By: John Beshears and Harry Kosowsky
    • August 2020
    • Health Services Research

    Do Physician Incentives Increase Patient Medication Adherence?

    By: Edward Kong, John Beshears, David Laibson, Brigitte Madrian, Kevin Volpp, George Loewenstein, Jonathan Kolstad and James J. Choi
More from the Author
  • Social Salary Setting at Spiber By: Ashley Whillans and John Beshears
  • Nudging: Progress to Date and Future Directions By: John Beshears and Harry Kosowsky
  • Do Physician Incentives Increase Patient Medication Adherence? By: Edward Kong, John Beshears, David Laibson, Brigitte Madrian, Kevin Volpp, George Loewenstein, Jonathan Kolstad and James J. Choi
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College