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  • 2014
  • Case

Yonyou 2013

By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao
  • Format:Print
  • | Language:English
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Abstract

The case describes how a leading Chinese management software provider Yonyou (formerly known as "UFIDA") disrupted its value chain-based business model to transform itself into a platform provider. The case describes Yonyou's past success, the market forces and internal reasons for the change, and what Yonyou did internally to make the transformation happen. In (2013) when the new strategy was launched, Yonyou faced typical problems as it transformed into an Internet-based platform company. These included: Capitalizing on its past strengths to support the new models; simultaneously both changing its business model and stabilizing its business in a stressed industry; attracting and retaining new staff without incurring serious cultural dilution.

Keywords

Business Models; ERP; Platforms; Strategy; Transformations; China; Information Technology; Applications and Software; Digital Platforms; China

Citation

McFarlan, F. Warren, Zheng Xiaoming, and Ziqian Zhao. "Yonyou 2013." Tsinghua University Case, 2014.
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About The Author

F. Warren McFarlan

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  • Issues in Non-Profit Governance By: F. Warren McFarlan
  • Africa Strategy of China Nonferrous Metal Mining Group By: F. Warren McFarlan, Jie Jiao, Dayong Yang and Shanshan Cao
  • HNA Group: Global Excellence with Chinese Characteristics By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
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