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  • 2014
  • Case

Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., LTD.

By: F. Warren McFarlan, Yongjun Jin and Xiaohui Li
  • Format:Print
  • | Language:English
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Abstract

Mobile Internet has imposed an increasing impact on traditional finance. Firstly, some financial business modules can be operated via mobile Internet, and the corresponding transaction cost is greatly reduced. For example, payment by traditional bank draft is replaced by Internet payment through Alipay (China) Network Technology Co., Ltd. Secondly, some financial businesses can be conducted through mobile Internet. For instance, Alibaba Group launched a microfinance program on the Internet. Thirdly, with the aid of mobile Internet, new financial products can be developed, and Yu'ebao in this case study is a kind of financial product based on mobile Internet.

Keywords

Finance; Internet; China; Mobile Devices; Internet and the Web; Mobile and Wireless Technology; China

Citation

McFarlan, F. Warren, Yongjun Jin, and Xiaohui Li. "Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., LTD." Tsinghua University Case, 2014.
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About The Author

F. Warren McFarlan

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  • Issues in Non-Profit Governance By: F. Warren McFarlan
  • Africa Strategy of China Nonferrous Metal Mining Group By: F. Warren McFarlan, Jie Jiao, Dayong Yang and Shanshan Cao
  • HNA Group: Global Excellence with Chinese Characteristics By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
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