Microfinance Services in Rural Areas--Farmers' Self-reliance Branch of CFPA Microfinance in Shangyi County

Microfinance is introduced into China in the 1990s. It had gone through 3 phases since the beginning, namely the pilot phase when all Microfinance practices are sponsored by charity funds based on projects, the promotion phase when the government subsidized some regular financial organizations and encouraged them to conduct Microfinance businesses, and the rapid development phase of commercial Microfinance companies when private capital is encouraged to enter the Microfinance industry by a series of policies released by the government.
CFPA Microfinance is the largest charity Microfinance Company concentrated on providing Microfinance services in the rural areas in China. It grew with the Microfinance industry in China, and experienced transformation from a charity-fund–relied NGO to a company that maintains sustainable development. Up till the end of November 2014, it covers 16 provinces, 140 counties, with 230,000 clients, and the balance of loans is 1,800,000,000 RMB.
Farmers' Self-reliance Branch of CFPA Microfinance in Shangyi County was started in 2008, with a local condition of bad climate, small market capacity, and single-product economy. Soon after its opening, it had found that the "Grameen-modeled" group-loan product promoted by the headquarters did not suit the local condition; it actively transferred to the individual-loan product model, and meanwhile provided value-added services. Finally, it maintained a unique place in the fierce competition in the local area, and kept zero default rate and zero overdue rate since its opening. However, in recent years, as private capital is encouraged to enter the Microfinance industry, the Shangyi branch is facing new challenges, meanwhile, the branch manager had found difficulties in complying with the rigid loan process for risk control enforced by the headquarters and meeting the local clients' needs. He believes this problem would even threaten the branch's business in the long run, and he needs a solution.