IMAX: Scaling Personalized Learning in India

IMAX is a provider of comprehensive testing and personalized content across mid-range and low-cost private K-10 schools in India. It aims to improve learning outcomes by providing schools with an integrated product suite including textbooks, workbooks, assessments, feedback reports, personalized worksheets and teaching support material. Its founders, however, view their B2B strategy as a seeding strategy to eventually form a B2C education marketplace where they can collaborate with other education content companies and publishers to provide the right content to the right student in the right form at the right time. To fuel this rapid growth, IMAX has been scouting for investors. It has received an equity investment offer from a large Indian educational book publisher that has been rapidly acquiring companies to strengthen its hold in the education market. The founders must decide if they should accept the publisher's offer or continue to look for an investor who believes in their vision.