Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 2016 (Revised September 2017)
  • Case
  • HBS Case Collection

Neurotrack and the Alzheimer's Puzzle

By: Richard G. Hamermesh, Liz Kind and Carin-Isabel Knoop
  • Format:Print
  • | Language:English
  • | Pages:22
ShareBar

Abstract

Elli Kaplan founded Neurotrack in 2012 with a breakthrough noninvasive cognitive diagnostics test that will detect Alzheimer's disease in its earliest pre-symptomatic stages. While the company has gained great traction in the three years since it was started, with no therapeutic product available in the foreseeable future, Kaplan is considering whether it is time to change the company's business model.

Keywords

Alzheimer's Disease; Diagnostics; Healthcare; Entrepreneurship; Health Disorders; Science-Based Business; Business Model; Medical Devices and Supplies Industry; United States

Citation

Hamermesh, Richard G., Liz Kind, and Carin-Isabel Knoop. "Neurotrack and the Alzheimer's Puzzle." Harvard Business School Case 816-072, February 2016. (Revised September 2017.)
  • Educators
  • Purchase

About The Author

Richard G. Hamermesh

→More Publications

Related Work

    • May 2017
    • Faculty Research

    Neurotrack and the Alzheimer's Puzzle

    By: Richard G. Hamermesh and Carin-Isabel Knoop
    • February 2016 (Revised September 2017)
    • Faculty Research

    Neurotrack and the Alzheimer's Puzzle

    By: Richard G. Hamermesh, Liz Kind and Carin-Isabel Knoop
Related Work
  • Neurotrack and the Alzheimer's Puzzle By: Richard G. Hamermesh and Carin-Isabel Knoop
  • Neurotrack and the Alzheimer's Puzzle By: Richard G. Hamermesh, Liz Kind and Carin-Isabel Knoop
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College