Publications
Publications
  • February 2016 (Revised May 2016)
  • Case
  • HBS Case Collection

Consumer Health

By: John A. Quelch and Emily C. Boudreau
  • Format:Print
  • | Language:English
  • | Pages:29
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Keywords

Consumer Goods; Corporate Strategy; Safety; Health; Management; Strategy; North America; Europe; Asia

Citation

Quelch, John A., and Emily C. Boudreau. "Consumer Health." Harvard Business School Case 516-076, February 2016. (Revised May 2016.)

About The Author

John A. Quelch

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