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  • March 2016
  • Technical Note
  • HBS Case Collection

FIELD 3: Demonstrating Demand

By: Jill Avery
  • Format:Print
  • | Language:English
  • | Pages:13
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Citation

Avery, Jill. "FIELD 3: Demonstrating Demand." Harvard Business School Technical Note 316-147, March 2016.
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About The Author

Jill J. Avery

Marketing
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