Publications
Publications
- February 2016 (Revised April 2019)
- HBS Case Collection
InsightSquared: Developing the Sales and Marketing Plan Courseware
By: Mark N. Roberge
Abstract
These are Excel spreadsheets of Exhibit 3-6 from the InsightSquared: Developing the Sales and Marketing Plan case #816074.
Keywords
Citation
Roberge, Mark N. "InsightSquared: Developing the Sales and Marketing Plan Courseware." Harvard Business School Spreadsheet Supplement 816-703, February 2016. (Revised April 2019.)