Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2016
  • Teaching Note
  • HBS Case Collection

Take-Two Interactive Software, Inc.

By: Sunil Gupta and Margaret Rodriguez
  • Format:Print
  • | Language:English
  • | Pages:12
ShareBar

Abstract

In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead Redemption and other T2 games, like the Grand Theft Auto series, were played on consoles and PCs, and relied on retail price points of $30 to $60 to recoup the high cost of producing a top-tier graphics and narrative experience. Casual, mobile, and social games were typically played on cell phones and/or across social networking platforms and obtained revenue via in-game purchases. Such games were increasing in popularity, which caused T2 to question whether the emerging game segments would provide a better future for the company, rather than continuing to develop and sell traditional video games.

Keywords

Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry

Citation

Gupta, Sunil, and Margaret Rodriguez. "Take-Two Interactive Software, Inc." Harvard Business School Teaching Note 516-070, January 2016.
  • Purchase

About The Author

Sunil Gupta

Marketing
→More Publications

More from the Authors

    • April 2022
    • Faculty Research

    Mastercard Labs (B)

    By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
    • April 2022
    • Faculty Research

    Mastercard: Creating a World Beyond Cash

    By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
    • April 2022 (Revised May 2022)
    • Faculty Research

    Mastercard Labs (A)

    By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
More from the Authors
  • Mastercard Labs (B) By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
  • Mastercard: Creating a World Beyond Cash By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
  • Mastercard Labs (A) By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College