Publications
Publications
- 26 Oct 1997 - 29 Oct 1997
Different Strokes for Different Folks: Towards a Contingent Theory of Network Effects
By: Ranjay Gulati
Citation
Gulati, Ranjay. "Different Strokes for Different Folks: Towards a Contingent Theory of Network Effects." Paper presented at the INFORMS Annual Meeting, Dallas, October 26–29, 1997.