February 2016 (Revised February 2017)
Case
HBS Case Collection

The Climate Corporation

By: David E. Bell, Forest Reinhardt and Mary Shelman

Format:Print
| Language:English
| Pages:40

Abstract

Climate Corporation is a San Francisco–based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the U.S.; however, most of those acres were "free" acres. To build a viable business, Climate had to convince farmers to subscribe to and pay for premium offerings. The case describes Climate's technology approach, product offerings, marketing plans, and the competitive environment for "digital agriculture."

Keywords

Agribusiness Industry; Farming; Big Data; Data Analytics; Agriculture; Agribusiness; Decision Making; Analytics and Data Science; Agriculture and Agribusiness Industry

Citation

Bell, David E., Forest Reinhardt, and Mary Shelman. "The Climate Corporation." Harvard Business School Case 516-060, February 2016. (Revised February 2017.)