Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 2016 (Revised February 2017)
  • Case
  • HBS Case Collection

The Climate Corporation

By: David E. Bell, Forest Reinhardt and Mary Shelman
  • Format:Print
  • | Language:English
  • | Pages:40
ShareBar

Abstract

Climate Corporation is a San Francisco–based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the U.S.; however, most of those acres were "free" acres. To build a viable business, Climate had to convince farmers to subscribe to and pay for premium offerings. The case describes Climate's technology approach, product offerings, marketing plans, and the competitive environment for "digital agriculture."

Keywords

Agribusiness Industry; Farming; Big Data; Data Analytics; Agriculture; Agribusiness; Decision Making; Analytics and Data Science; Agriculture and Agribusiness Industry

Citation

Bell, David E., Forest Reinhardt, and Mary Shelman. "The Climate Corporation." Harvard Business School Case 516-060, February 2016. (Revised February 2017.)
  • Educators
  • Purchase

About The Authors

David E. Bell

Marketing
→More Publications

Forest L. Reinhardt

Business, Government and the International Economy
→More Publications

Related Work

    • February 2016 (Revised February 2017)
    • Faculty Research

    The Climate Corporation

    By: David E. Bell, Forest Reinhardt and Mary Shelman
Related Work
  • The Climate Corporation By: David E. Bell, Forest Reinhardt and Mary Shelman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College