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  • February 2016 (Revised February 2017)
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Mattermark

By: Jeffrey Bussgang and Annelena Lobb
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She needed to build up sales and marketing; she also wanted to invest in her product, which was already popular in the VC market but was increasingly gaining traction in other markets. Sales and marketing had struggled, meanwhile, after a failed hire of a head of sales from another company. Morrill had to clearly prioritize her financial and strategic decisions.

Keywords

Entrepreneurship; Applications and Software; Business Startups; Marketing; Strategy; Technology Industry; United States

Citation

Bussgang, Jeffrey, and Annelena Lobb. "Mattermark." Harvard Business School Case 816-073, February 2016. (Revised February 2017.)
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About The Author

Jeffrey J. Bussgang

Entrepreneurial Management
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Related Work

    • December 2016
    • Faculty Research

    Mattermark

    By: Jeffrey J. Bussgang and Annelena Lobb
    • February 2016 (Revised February 2017)
    • Faculty Research

    Mattermark

    By: Jeffrey Bussgang and Annelena Lobb
Related Work
  • Mattermark By: Jeffrey J. Bussgang and Annelena Lobb
  • Mattermark By: Jeffrey Bussgang and Annelena Lobb
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